In spite of the economic downturn of 2008-2009, the ethical grocery products continue to make headway in the market, which is a contrasting thing from the conventional groceries, since its market is almost flat. The consumers have realized the need to protect themselves as well as the environment and hence by all accounts, demand is continually increasing for products and services that meet the requirements of eco-friendly, organic, natural, humane, local and fair trade, and is why we make our cup holder recyclable and use boxes that are made from a percentage of recycled cardboard.
Observing the consumer’s ethical trend, the marketers and retailers also have changed their focus to offering more ethical products, enhancing their corporate responsibility efforts which are exhibited through their energy efficient green facilities as well as sustainable business practices and upping their related cause-related marketing efforts. The current strong consumer demand is strengthening the market advancement efforts for healthier as well as safer products.
In the Packaged Facts’ consumer poll conducted in February 2009, nearly one-fourth of the adult shoppers in the United States have stated their preference and bought certified organic foods or beverage products and nearly one-third of the same consumers are even ready to pay high for organic foods though the country was in the midst of the great economic recession. The survey results were included in the report and analysis was done regarding the purchasing trends and attitudes in addition to the demographic characteristics of numerous ethical product purchasers.
The report built on the analysis from the last edition examines the main issues and trends affecting the marketplace and scrutinizes the two classifications namely the food & beverages and non-food products (personal care, household products). The analysis period covered in the report was between 2005 and 2014. In addition to case studies, trends in new product development, the report includes government regulations and certifying organizations, retail trends, mergers & acquisitions, international trends and eco-conscious demographic profiles.