More info on what people will be putting in their cup holder by 2014:
Very few Americans would do the mistake of considering popular foods like quesadillas, enchiladas and burritos as ethnic. These have been so popular with Americans and so much a part of the American menu across most of the restaurants, that one doesn’t need to go to a Mexican place for these kinds of food items or search frantically in the ethnic aisles of a supermarket. Similar is the case with nachos which are almost always offered along with Hot dogs in any food court or in any sports complex just like a beverage holder is offered on nearly every stadium armrest. The story is not very different for salsa and tortilla chips which are present in every supermarket, although there might not be a single Hispanic consumer in the neighborhood. Such has been the surge in sales of these Mainstream Mexican food products.
A recent report from Packaged Facts showed a 28.7% increase in sales of Mexican food products in two years from 5.4 billion dollars in 2005 to almost 7 billion dollars in 2007. This number is expected to climb even more aggressively to touch almost 9.5 billion dollars by 2014. Nuevo Latino Foods, Authentic Hispanic foods and the mainstream Mexican food products are seeing a massive surge in growth of sales. This is because of many factors like increasing appetite of non-Hispanic communities for Hispanic food products and the increasing population of the Hispanic communities in America. The report also analyzes some key trends and patterns, the growth of the food loving person, the profiles of major marketers in the food service and manufacturing arenas and factors like changing demographics that are contributing massively to the growth of sales of these food products. The report from Packaged Facts also takes a look at the various distribution channels through Mexican food product sales are expanding.
The report concentrates on two main points which are the consumer trends in Latino cuisines and the sales of Hispanic food and beverages in the US food market. The report also has made many suggestions and predictions for the market which are primarily aimed at prospective and current players in the food market. The suggestions include the path that needs to be adopted by these players to make it big in the food market. The report is the only one of its type which blends large amounts of data with extensive analysis as well. Besides, the data is neatly presented through graphs, charts and tables.