A steaming hot cup of java in your drink holder is the elixir of life first thing in the morning. Our taste buds are accustomed to tasting the same blend day after day and with little variety other than the normal Folger’s or Maxwell House Coffee available off the shelf, and unfortunately we are not aware of what a path breaking experience we may actually be missing out on. Times are changing in the smaller towns across America and in Tahlequah, Okalahoma particularly. There are alternatives sprouting up to the cheap cup of joe which you get at the local diners and residents of the town seem to be taking quite a liking to the alternative brews being offered, and it’s turning them into discerning coffee lovers.
The pricing is not the only difference when it comes to a good cup of caffeine, the way a coffee is roasted and the climate it is cultivated under is what coffee aficionados look for, when sipping coffee from their cup holder. A different blend other than your regular or decaffeinated variety can lighten your wallet by $5 or more yet there is a demand for these premium drinks as well. Espresso 911, a drive through coffee shop, is owned by Al Soto who envisions a town where its residents understand coffee and do not take it just as their daily dose of caffeine or average food and beverage product.
Espresso 911 is a knowledge centre for coffee drinkers who can drive through for a cup of java with Soto or a team member of his awaiting customers wanting to enhance their knowledge of the world of coffee blends. They will take you through an intriguing process of where the coffee was picked, how it was roasted, and how to make the perfect brew for the each kind of blend. All the while you can take in the aroma of multiple beans and carry the warmth of the heady fragrance with you throughout the day.
The “Third Wave Movement” has started sweeping this town and Espresso 911, Iguana Cafee, along with Vidalia’s are participants in this coffee revolution. Involving themselves from the initial stage of the product itself and being hands-on in the coffee manufacturing procedure gives the extra edge to the baristas. Espresso 911 sends their team to the coffee plantations to get a first hand account of the entire process so they are able to relate to it better and then educate the customers more convincingly. Once the customer is hooked onto the taste then there is no dissuading them from driving all the way across town every morning for a cup of their favourite coffee brew.