Tagging your child along with you on your trip to the supermarket in the current state of affairs is in itself an adventure. With the younger generation’s addiction to TV and video games their physical activity is limited to getting up for a pack of chips. It is hard enough to keep them from picking up all those cookies with Dora the Explorer on the packaging who has already told them in a commercial break in between their favorite cartoon that she loves eating this brand and so should your little one. Shouldn’t Shrek be advertising for Washington Apples instead so that your kids are eating what they are supposed to rather than what the food and beverage industry wants them to eat?
Guess what, the Food Lion chain of stores is all set to make your life a little more difficult then what it already is. Now when you make the mistake of walking through the aisle of cereals, chips, cookies, and candies with your child in toe their eyeballs will get fixated to a 3GTv with a commercial beaming an ad with a cartoon character beckoning them to get mommy to buy the product next to this TV. Yes, you will now have to counter the barrage of ADS on TV and the 3GTv at the supermarkets that are negatively influencing your children to gorge on a diet full of products loaded with fat, sugar and sodium. (Why aren’t they promoting a worthwhile product like our cup holder?)
Parents, educators, health care professionals and advocacy groups for a healthy America are up in arms about this new development. To counter this new strategy to rope in young children who get heavily influenced by the media blitzkrieg generated by large food companies an association has been formed by the name of Campaign for a Commercial-Free Childhood. A petition is being circulated for all those who are concerned about their children’s well being since even the most alert parents will not be able to deal with the advent of 3GTv Network’s proposal to go into a full-fledged publicity mode targeting supermarkets all over America.
With study after study indicating that, the choice of food that children like to eat is highly influenced by the advertising they see and 98% of these products are unhealthy for them. It is no surprise why the giants of the food industry spend billions of dollars into advertising that specifically targets our children. Signing the petition in circulation from for a Commercial-Free Childhood may save the childhood of your children from being exploited.