Going green does not mean that you have to ditch your plastic bottle of mineral water and drink it from a paper carton. Scientist like Krishna Nadella from the University of Washington conjured up every bit of information and research, funneling it into useful output that benefits all of us at large. Companies like MicroGreen Polymers then take it a step further by highlighting innovations with good marketing and pushing them through sales that make revolutionary products an indispensable part of our lives.
You might just find yourself ditching your current cup of coffee for another cup that is made of InCycle plastic. A new technology that stretches the benefits you can derive from a single 20-ounce plastic bottle to create seven 12-ounce coffee cups made of InCycle plastic. This groundbreaking idea helps reduce the amount of source material required to make products (like our drink holder) traditionally using recycled PET (Polyethylene terephthalate) by substituting it with the “new green plastic”.
InCycle aims at reducing the amount of plastic that is used to manufacture our coffee cups, plastic bottles, a cup holder, etc… by extending the utility of plastic sheets from less source material. This new technology will also allow reusing the recycled PET so that material already under circulation does not become redundant and lie around uselessly. Last but not least, the InCycle plastic is also recyclable.
The CEO of MicroGreen Polymers, Tom Malone, credits the initiation of the idea to a business plan competition in the University of Washington which occurred in 2002 where the idea fermented within the confines of the laboratory. In 2006 there was a buzz generated about an “eco friendly coffee cup” but now is the time when the company is giving this ground-breaking movement a real push into the mass market but shifting it into full scale production from its 40,000 square foot premises in Arlington.
This new form of plastic, InCycle, looks like a real hit with many key advantages of PET. MicroGreen claims that their new technology enables plastic to have more efficient and higher insulation properties as compared to its counterpart. The flexibility remains better over a range of extreme temperatures starting from -20 F upto 400 F, which means that they are more practical to be of use for freezing or even microwaving.
MicroGreen Polymers is quite upbeat about this handy and valuable novelty in the eco friendly environment which everyone is trying to promote, even among wheelchair accessories. InCycle plastic sheets have found backers in many other supporters of the company headed by Malone and plan to use the Pack Expo show in Chicago as a big platform for furthering their cause.