There are many different food and beverage brands but does anyone actually know about the packaging industry? The packaging industry, now thanks to the food industry, is touted as an extremely lucrative investment option. The US markets have a huge demand for packaged food as it is a part of the staple diet of the general population there. There are many companies that have made their mark in the packaging industry. It is always the bigwigs in the food industry that are the benchmarks for the food industry and investment opportunities for the same but we can take a different point of view, the one that shows us the packaging industry as the place where one needs to invest.
It is the packaging that has played an important role when it comes to luring customers, attracting them to the various products that are churned out by the leaders in the industry (one of the reasons we use a superior look to our website and packaging, to display we have a superior cup holder). Packaging has been and probably always will be the invisible hand behind the success of a particular brand.
This particular company has caught a lot of attention, Crown Holdings Inc. (NYSE: CCK) has made it big in the packaging industry. Yes the company alone does more than one-fifth of the packaging of major beverage companies (popular drinks that might even be in your drink holder right now) and makes immense profits, and all this in complete anonymity. The company is responsible for packaging many products, be it food products or beverages. Besides the food industry the company has also spread its wings to manufacturing of cosmetics and similar products, but not wheelchair accessories just yet. The company has made great strides with the work it is doing. With almost as much as $8.3 billion in sales last year, it is also expected that the sales figures will only go up in the years to come. The company sees its greatest competitor in the Ball Corporation.
The company has spread its wings to different countries and has invested in the emerging south Asian markets. The company has known to take risks and this risk is sure paying off. There are more and more plants coming up in the said countries. The company in its silent methods has slowly become the biggest player in packaging industry in the said countries. With excellent business ideas cash generation has thus never been much of a problem. The company has excellent stock records and the best part is that all this has been achieved by the company in spite of the fact that it has done all this in complete anonymity.
