When you last ordered your Starbucks coffee from the drive-thru menu did you miss the ‘TALL’ cup? Many people did. Starbucks is one of the leading coffee chains and they have now been accused and some may say rightly so for being greedy enough to make their drive-thru customers suffer for it. There is a huge uproar over this and the customers alongside the media have created a huge fuss over the entire deal.
Starbucks fans have been deeply hurt by this as this is a very popular company and a very popular brand to sip from your drink holder on your daily commute. Company individuals have said that the company has resorted to this because they wanted to make the drive thru menu simpler for the serving staff as well as the people who were ordering it. But critics say that there have been other bigger companies with menus much more elaborate than the one that Starbucks has , say food and beverage companies like Mc Donald’s who has survived drive-thru competition and is doing well for themselves while also keeping their customers happy. Angry customers though are refusing to buy this theory, saying that it is just greed on the company’s part that is driving it to do such outrageous things.
The issue is that Starbucks sells coffee in three cup sizes TALL, GRANDE and VENTI. The customers argue that since the TALL one comes as the cheapest amongst these it has been intentionally removed from the list. The company has to say to that, that they still will serve TALL cups just that it will be removed from their menus. This has brought angry remarks from customers, that they’re expected to remember there is a TALL option.
There is another side to the story, there are many people who are against the drive-thru culture and they have seen this as a welcome move. The idea they say is to keep the coffee culture alive and not mechanize the process. The argument here being that coffee is handcrafted and that it is not in the category of ‘fast-food’ and since drive-thru is essentially a concept developed for the fast food people. These folks would rather see customers drink from a cup holder inside, or not use a cup holder at all.
Still the customer, a large number of them loyal, is unhappy and the corporate giant has to bear the brunt of it. It has given the company a bad name and has caused distaste for all the loyal customers it had built in the many years. It now has to wait and watch to see how the company finally caters to the uproar. (Reminds us of when we offered them a deal to add our cup holder to their branded wheelchair accessories product line.)
