As more and more people go to the web to research products, it’s important to see what your company’s reviews for products look like:
Reviews are available on the internet about various products and services so that consumers can get a good idea of what they are planning to purchase. Word of mouth and social networking websites also serve as the medium for advertisement and have been recently acting as significant promotion tools.
In essence, product reviews are considered reliable as the information contained is generally authentic. Product reviews comprise descriptions of product features, price, usage and drawbacks in much detail. Included are also comments given by users about their experience, quality, convenience and level of satisfaction with a product. These comments are most of the times genuine but sometimes users also give biased opinions which not only ruin the image of the product and its brand but also cause decrease in sales as people show reluctance in making the purchase. Consider for example we sell on eBay and Amazon, to make sure our cup holder has adequate reviews by real customers. Also any problems that exist we go out of our way to fix, since these reviews are such a positive form of advertising.
Whether comments are real or fake, they somehow give potential buyers an overview of what the product actually is about and assist them in deciding whether or not to purchase it. Manufacturers usually take note of the comments of users as these comments can either raise the repute of the product or completely tarnish it. Fake comments are usually sorted out. For instance, if a product is great and there are one or two extremely negative comments, users will often assume the review is fake, or the consumer didn’t know how to properly use the product. That was the case for us on a 1800Wheelchair.com review of our drink holder, where we had one negative review and that was it, although we’ve sold almost 100 through that company.
The growing trend is that before a making purchase, many people log on to the internet and are directed by search engines to websites which contain product reviews. These reviews also help new buyers make comparisons about the quality and price of products falling in the same category and then opt for the one which suits their budget and needs.
Reviews are increasingly used by retail manufacturers as a mean to promote their products as new buyers after going through reviews, analyze the information provided and then make valid decisions. Reviews make buyers aware of the product usage, warranties and features and can be invaluable to make the final decision about which products to buy.