As an attempt to diverge into convenience foods, PepsiCo is trialing a new liquid snack flavored with fruits. With this new pureed fruit creation which is a drink that can be eaten, Pepsi is hopeful of perking up their declining sales. This fruit puree named Tropolis contains 80-calories and is marketed at children and mothers.…
If you thought a hot cup of coffee just refreshed your body and soul, you are wrong. A recent study about the connection between type 2 diabetes and “coffee” claims that drinking coffee reduces diabetes risk by more than half. Great news as you’re probably sipping a mug of joe from your cup holder as…
Many marketers including Kraft Foods, MetLife, CVS and Dr Pepper/Snapple Group are seen contributing millions to a different kind of project involving building neighborhood playgrounds for kids. The companies are taking up this project to make themselves more popular locally and to build their brand positively. They are also urging their employees to do voluntary…
Cal Poly Students and their Thriving Establishments The food and beverage industry has witnessed a launch as well as a tremendous expansion in business by none other than Cal Poly students. In 2008, Nicole Chamberlain and Andrew Macaluso, two graduates from Cal Poly toured the state to test-market and put up for sale a palate-cleaning…
