The digital clock read 10:24. “Going to be late. Should never have stopped for coffee,” Doug thought as he rushed to his 10:25AM flight for Columbus. It was all a matter of circumstances, as he was generally early for flights, kids waking up late, long lines at security, and his much needed cup of coffee. Doug gripped his cup in one hand, while pulling his luggage behind him. “All this travel for a presentation I’m not even ready for,” he sighed.

Doug approached his gate to find the seats still filled with passengers. Looking around quickly he checked to make sure he was in the right place. A voice came over the intercom, “Thank you for your patience. United flight 1492 to Columbus is now ready for boarding.” Catching a break, Doug went to line up with his fellow passengers.

Approaching his seat, Doug took a glance around him. He felt his bad luck returning, as there was a mother with her two children behind him. Doug was on the aisle, but unfortunately so was the younger of the two, a little girl of about 4 or 5, right behind him. Doug watched the girl as the person in front of him put their luggage into the overhead compartment. She was attaching what looked like a cup holder to her armrest. She wrapped two Velcro straps around the armrest and then tightened them. Once done, her mother gave her a juice box, which she set neatly in her cup holder. “Neat idea,” Doug thought as the girl looked up and smiled at him.

“Hi, my name’s Rose,” she said.

“Hi, Rose, I’m Doug,” he replied, taking his seat, and then looking at the mother, “Rose behaves on flights, right?”

The mother nodded, with a slight grimace on her face. That hadn’t come out the way he meant it, but he had a presentation to finish, and he couldn’t have some kid kicking his seat for the entire flight.

Doug stood back up and got his laptop out of his bag. Knowing he couldn’t turn it on, he set it in his lap and loosely held his cup of coffee on top. A large man was working his way down the aisle. The man stopped at Doug’s row, and Doug stood up to let him pass into the window seat. As the man was moving in, he stumbled and bumped heavily into Doug. The coffee cup dropped, and luckily Doug was able to save his laptop. Unfortunately the cup hit the floor and splashed coffee on the bottom of Doug’s pants. Rose gasped behind him, and the man apologized, but Doug’s precious lifeblood was soaking into the floor.

Some time passed after takeoff, and Doug was furiously at work on his presentation. “I have to get this done before my 4 o’clock meeting,” he thought. The drink cart had come around, and Doug replenished his coffee with a fresh cup now resting in his lap. He picked it up to take a quick drink as he read through a paragraph. Suddenly the plane hit a patch of turbulence, and Doug spilled his coffee down his arm and onto the side of the seat. He winced and groaned at the pain, but luckily kept it off the tray table.

Rose poked her cute, little head around the seat. “Here Doug,” she said, holding out her cup holder. “I’m done with my juice, and you sure look like you could use this.”

“Thanks,” was all Doug could squeeze out. A few passengers were smiling at the exchange. Doug regretted his earlier comments as the young girl showed him how to attach it to his armrest. He placed his half full coffee cup into the cup holder and went back to work.

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Link to press release.

Also check out our article in Cool Business Ideas.