Posts Tagged ‘coffee cup holder’

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No more TALL cups for Drive-Thru Customers?

Tuesday, September 28th, 2010

When you last ordered your Starbucks coffee from the drive-thru menu did you miss the ‘TALL’ cup? Many people did. Starbucks is one of the leading coffee chains and they have now been accused and some may say rightly so for being greedy enough to make their drive-thru customers suffer for it. There is a huge uproar over this and the customers alongside the media have created a huge fuss over the entire deal.

Starbucks fans have been deeply hurt by this as this is a very popular company and a very popular brand to sip from your drink holder on your daily commute. Company individuals have said that the company has resorted to this because they wanted to make the drive thru menu simpler for the serving staff as well as the people who were ordering it. But critics say that there have been other bigger companies with menus much more elaborate than the one that Starbucks has , say food and beverage companies like Mc Donald’s who has survived drive-thru competition and is doing well for themselves while also keeping their customers happy. Angry customers though are refusing to buy this theory, saying that it is just greed on the company’s part that is driving it to do such outrageous things.

The issue is that Starbucks sells coffee in three cup sizes TALL, GRANDE and VENTI. The customers argue that since the TALL one comes as the cheapest amongst these it has been intentionally removed from the list. The company has to say to that, that they still will serve TALL cups just that it will be removed from their menus. This has brought angry remarks from customers, that they’re expected to remember there is a TALL option.

There is another side to the story, there are many people who are against the drive-thru culture and they have seen this as a welcome move. The idea they say is to keep the coffee culture alive and not mechanize the process. The argument here being that coffee is handcrafted and that it is not in the category of ‘fast-food’ and since drive-thru is essentially a concept developed for the fast food people. These folks would rather see customers drink from a cup holder inside, or not use a cup holder at all.

Still the customer, a large number of them loyal, is unhappy and the corporate giant has to bear the brunt of it. It has given the company a bad name and has caused distaste for all the loyal customers it had built in the many years. It now has to wait and watch to see how the company finally caters to the uproar. (Reminds us of when we offered them a deal to add our cup holder to their branded wheelchair accessories product line.)

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Popular Coffee Roasting Methods

Wednesday, September 1st, 2010

Roasting coffee greatly decides the taste that the coffee will acquire. Different methods of roasting coffee can give different tastes to it. A fluid bed roasted coffee in your cup holder would seem to taste a lot different from the one which is drum roasted.

In fluid bed roasting or moving air roasting, the coffee is first roasted in the roaster by convection in an oven. Here, the coffee is being subjected to hot air in a medium that may be liquid or gas. The major set up in this roaster is that the coffee is not being directly heated but is simply subjected to hot air in an indirect manner. Even in a drum roaster, the coffee is roasted by convection but the difference is that after convection the process of conduction is also undergone in drum roaster which helps the coffee to get a taste unlike the one simply put in a fluid bed roaster. The direct contact of heat in a drum roaster gives the coffee a taste which has another aspect added to it and is highlighted in other fashion. Using a typical gas or by means of electric appliances, the heating process is being carried out in a drum roaster.

While consuming coffee from your drink holder or other wheelchair accessories, one can feel the difference in the weight of coffee. The fluid roasted ones are comparatively lighter than the ones processed by drum roasting. The after taste of the coffee is sure to speak everything about how the coffee tastes in accordance to the way they would have been processed. Fluid air roasted coffee is hard, strong and more acidic. Moreover, it is brighter and lighter than the drum roasted one.

The taste of roasted coffee in a drum roaster will tend to hang back with you. Once you intake that is the flavor that will last for a long time after one cup of coffee. The taste is soft. The coffee seems to be heavier and weightier. The coffee by convection and conduction with direct heating reveals the beautiful side of coffee that will give a fuller mouth feel.

One great example of good coffee is Ethiopian Sidama. The after taste of this coffee gives and incredible flavor like that of cherries covered with chocolates.

Above all, roasting the coffee to a certain point of darkness or to a particular depth of roasting hardly affects the taste. The original change in taste comes in the way of roasting. One must choose the roasting process by the taste they desire to have.

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Travel Coffee Mugs – a great investment for the coffee connoisseur

Friday, August 13th, 2010

Investing in travel coffee mugs is a remarkable thing where people can certainly save some money from it. This is especially true in the current scenario when Americans are facing financial problems and cutting costs on luxury consumptions like a daily cup of joe or specialty coffee. A better alternative that fulfills the usual needs without compromising would be a better option to be chosen in such financially crunch situations. Purchasing one or more decent retail travel coffee mugs is a phenomenal investment for regular coffee drinkers, as is a coffee cup holder.

The coffee industry generates revenue of nearly a billion dollars among the food and beverage industry. Coffee plays a vital role in Americans’ daily life. According to a National Coffee Association study, fifty four percent of American people consume coffee on a daily basis. Out of which almost eighteen percent drinks gourmet coffee. On average a coffee drinker enjoys 3 cups of coffee a day. Most statistics reveal that coffee is literally the fuel of America.

It is estimated that the amounts of coffee getting relieved from our bodies per year is somewhere between two to five pounds. However the exact amount is unknown. Assuming an average individual who consumes 3 cups of coffee a day, spends five bucks per cup, the total amounts to an enormous high of fifty four hundred dollars a year. This will be even higher when a person upgrades to gourmet coffee at higher costs. Consequently this leads to spending a lot of money over a period of 5 years.

Purchasing a decent retail coffee mug will only cost around 15 to 25 dollars (about the same price as a decent travel drink holder). We can use it for the beverage of our choice apart from coffee. Retail Travel coffee mugs are the best investment option that can be literally chosen by every coffee drinking American. Comparing the above costs this saves a lot of money at least a few thousand dollars, which can be used for other financial benefits.

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